The Tokyo Foundation for Policy Research


The Tokyo Foundation for Policy Research

The Lost in Translation Problem: Intercultural Engagement and the Dangers of Othering

November 7, 2017

The Nippon Foundation Fund for Japanese Language Education Program (NF-JLEP) provides fellowships and other support to students and faculty members at eight universities in six countries, including the University of Queensland, where the author is a PhD candidate. She conducted a six-month research project at Waseda University in Tokyo and submitted the following the article on the challenges of cross-cultural research.

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The depiction of Japan as an “othered” cultural object has a long and difficult history, and is an issue that consistently comes to our attention. Whether it be for research purposes, intercultural engagement, popular cultural production, or even marketing for tourism, the construction and depiction of ‘Japan’ as a single consumable object is rife with dangers.

In some cases, such as the semi-regular, click-bait articles on ‘weird Japan,’ this misrepresentation of Japan can be the product of a somewhat cynical push for casual reader engagement. In others, such as the alien-but-quaint Tokyo of Sofia Coppola’s film, Lost in Translation , this seems to come from a desire to embrace Japan and draw the mainstream film audience away from Western navel gazing.

Of course, popular academia is by no means disengaged from this issue; the ‘unique Japan’ themeーbordering at times on Orientalist tonesーruns the risk of perpetuating and encouraging research that homogenizes and even disempowers the object it purports to represent.

It is worth noting, also, that this othering of which I speak is not only perpetuated by outsiders but is a practice in which Japanese scholars also participate. This can be seen through the narrative of exceptionalism and self-othering in the face of the ubiquitous West, as Sakai (1989, p. 105) noted. Japan has the greatest sense of ‘self’ when it is acknowledged against the West.

Of course, this issue is by no means unique to Japan, and within the world of academia there are broad concerns about how best to deal with cross-cultural research. The delineated borders of acceptable representation and engagement are under constant discussion and critique. However, as part of the next generation of emergent Japan studies researchers I would like to lend another voice to the discussion.

In the interest of full disclosure, I should mention that I am part of Australia’s Pokemon and Sailor Moon generation of young people. My interest in Japanese culture and the language were sparked by, and find their ultimate roots in, my consumption of popular, translated anime and manga. I subsequently graduated to classics such as Ghost in the Shell and Neon Genesis Evangelion and Baccano . My youthful understanding of Japan was defined by hyper-real, big-eyed characters populating vaguely European pasts and hyper-violent, fantastical futures. As such, my subsequent foray into Japanese literature and cultural studies was coupled with a desire to move beyond the simplicity of earlier impressions.

Depending on the interests of the scholar concerned, the study of literature can serve many different masters, produce a cornucopia of interpretations and impressions, and have the power to change our understanding of the work or the world around it immensely. For cultural studies research, engagement with literature offers the opportunity to be deeply engaged with the realities of contemporary societies, cultural norms and power structures, and the role of creative works in both sustaining and challenging these. The role and purpose of literature within society is similarly up for debate and discussion: Is the role of authors to sell books or to hold up a painting to society, à la Dorian Gray? Or for another perspective, perhaps consider the words of Kenzaburo Oe (1995, p. 9):

I wish it my task as a novelist to enable both those who express themselves with words and their readers to recover from their own sufferings and the sufferings of their time and to cure their souls of the wounds.

The risk with the study of cultural products is one ultimately of abstraction. The lines between the creative work, the culture from which it comes, and the representations it contains can become blurred. However, it is important for us to remember that creative works, such as Kimi no na wa ( Your Name ) can no more be contemporary Japan than Gossip Girl the United States of America or, for that matter, the Tokyo of Lost in Translation . Without critical, self-reflective approaches to research, Japan can become a creation of the thinkerーinterpreted through cultural products, reinforced by secondary literature, and supplemented with the inter-cultural philosophical generalizations. So, for my own research, the question then becomes, does the Japan of which I speak even exist? How would I know?

There are no easy solutions or answers to these questions, but there are paths that can be taken, and one is to fight abstraction through interaction. Anthropologists do not write of subcultural groups with whom they have never interacted. So, too, cultural studies should not run the risk of locking itself away with its books and films. Although we have the potential luxury of taking a text and exploring the culture it represents from the privacy of our own offices, that does not mean that we should. ‘Japanese culture’ should not be spoken of as an abstracted object, generalised and simplified for the sake of fitting cultural theory. Instead, we need to encourage early career researchers to seize the opportunities available to them to engage, explore, and be curious beyond the words in the texts before them.

Clark, center, with Tokyo Foundation program officers Aya Oyamada, left, and Tomoko Yamada.
Clark, center, with Tokyo Foundation program officers Aya Oyamada, left, and Tomoko Yamada.

There are aspects of culture and society that cannot be fully recorded or communicated for consumption from afar, whether this be through the internal gaze or an external one. For my own research, the chance to engage with and explore the country that I purport to be interested in pushes me to challenge my own assumptions, my own findings, and my unconscious commitment to constructs and theories that do not necessarily hold true to reality.

With my own research, which is concerned with gender ideals, there is often a risk of reaffirming stereotypes. The simplest solution to this, however, seems to just be present in the culture I am trying to understand. Undertaking a daily life in Tokyo, as well as a research life, creates opportunities and experiences beyond the confines of my books. It forces me to reorient the ‘Japan’ in my head with the many different ‘Japans’ I see before me, pushing me to take responsibility for the individuals that my research seeks to represent.


Oe, Kenzaburo, 1995. “Japan, the Ambiguous, and Myself: Nobel Lecture”, World Literature Today , vol. 69, no. 1, pp. 5-9.

Sakai, Naoki, 1989. “Modernity and Its Critique: The Problem of Universalism and Particularism,” in eds. M. Miyoshi and H. Harootunian, Postmodernism and Japan (Durham: Duke University Press), pp. 93-122.

      PhD Candidate, University of Queensland
    • Laura Emily Clark
    • Laura Emily Clark

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