This study aims to propose a framework adapted to Japan’s broadcasting environment, drawing on the “BBC 50:50 The Equality Project,” launched in 2017. The BBC initiative monitors and visualizes the gender balance of contributors appearing in programs, seeking to embed diversity within organizational culture. Unlike conventional top-down diversity policies, it represents a rare example of a grassroots, voluntary initiative that has achieved global success—spreading to more than 30 countries—without compromising editorial independence or program quality.

This research analyzes the structure and outcomes of the BBC project and conducts an empirical study of NHK (Japan Broadcasting Corporation), the only Japanese broadcaster participating in the initiative, to explore how this model can be effectively adapted to Japanese media. The goal is to develop a practical “Japanese version of the 50:50 Gender Visibility Scheme” applicable to news and current affairs programs.

“Whose voices are represented in the media?”
Media diversity is directly linked to the quality of democracy. Drawing on three decades of experience in television journalism, the researcher seeks to develop realistic and implementable models that inspire organizational change. The findings are expected to offer actionable insights for diversity promotion across sectors—including education, government, and business—and contribute to policymaking related to human resource development and utilization.